Google Ads that bring calls from customers ready to hire.
When someone nearby searches Google for a service you offer, we put your business at the top — and send them to a page made just for that job, so they call you instead of the next company. You get more booked jobs and pay less for each one.
Google Ads management that turns searches into booked jobs.
Our Google Ads management is one flat $525 monthly fee that covers the ads, the pages and the tracking. You pay Google directly for your ad budget.
Google Search ads setup
Ads aimed at people searching for your service right now — not browsers or do-it-yourselfers.
A custom page for every job
Each search lands on a page about that exact job, built for the work you want more of.
Your reviews, area and call button
Every page shows your reviews, your service area and a big button to call you. No hunting, no confusion.
Call and form tracking
See every phone call and quote request you get, from day one.
Budget moved to what works
We shift spend toward the ads that bring real customers — and cut the ones that don't.
Home-service know-how
We only work with local trades, so we know what your customers search for and what makes them call.
Local businesses, keeping the phone ringing.
"I highly recommend Lately Media for their outstanding work managing our Google Ads campaign.
Since partnering with Lately Media, we have seen strong performance across our advertising efforts. Their team is knowledgeable, responsive, and clearly understands how to optimize campaigns for both reach and results. Most importantly, the lead ratio compared to dollars spent has been very well valued, delivering a level of return that has met and exceeded our expectations.
Lately Media has demonstrated a clear understanding of our business goals and has consistently made strategic adjustments to improve campaign performance. Their communication is transparent, and they provide insights that help us understand where our advertising dollars are going and why the results matter.
I would confidently recommend Lately Media to any business looking to improve lead generation and maximize the effectiveness of their Google advertising spend."
"I'm very happy with the results I have seen working with Lately Media.
I doubled my sales and made a profit in the first 60 days and decided to double my ad spend for more. Very pleased!"
"I would highly recommend Felicia and her team at Lately Media.
She is professional, thorough and genuinely has her clients best interests at heart. She developed a customized proposal for our company which she didn't have to do. Look forward to continuing to work with her."
"My association with Lately Media has been nothing short of remarkable.
With her abilities to connect with customers that have reached out to my company, I've done business with her father for over 10 years. Felicia has taken me to a different level and couldn't be more appreciative."
Most marketers stop once someone clicks your ad. That's where we get started.
Getting a customer to click is the hard part. Send them to a generic homepage and they have to hunt for what they need — and many just leave. We send each person to a page that matches exactly what they searched for, so more of them pick up the phone.
Show up when people are ready to hire
Your ads appear when people search things like "roof repair near me" or "same-day AC fix" — not when they're just browsing or looking up how to do it themselves.
A page for every job you do
Someone searching for a leaky roof sees a page about fixing leaky roofs — with your reviews, your service area and a big button to call you.
Put your money where it works
We track every phone call and form you get, then move your budget toward the ads that bring real customers — and cut the ones that don't.
Watch the calls come in
Your first month's $525 fee is on us. You only pay Google for the ads — and see the results before you pay us anything.
Ready for more calls from customers ready to hire?
Claim your free month No service fee for your first month. You pay Google directly for your ads.You pay less for every new customer who reaches out.
A "lead" is a real potential customer contacting you — a phone call or a quote request. Our clients spend an average of just $43 in ads for each one. That's less than half of what most home service businesses pay.
What a typical month looks like
What our clients pay per lead vs. the industry average
Costs shown are ad spend only, which is how industry averages are measured. Including our monthly fee, our clients pay $64.51 per lead. Industry figures are 2026 Google Ads averages. [Benchmark source]
The click is only half the job.
When the job is worth thousands, every lead counts.
We only work with local trades. We know what your customers search for, what they want to know before they call, and what gets them to pick up the phone.
A brother-and-sister team that knows home service businesses inside and out.
We're Emmanuel Foret and Felicia Verbrycke, siblings with more than 20 years in local marketing.
Before Lately Media, we ran a direct mail marketing business — and most of our clients were home service companies. We've seen firsthand how hard it can be to keep the phone ringing, stand out against bigger competitors and know which marketing actually pays off.
"We treat your budget like it's our own, and we only win when your phone rings."
Good questions, straight answers.
What counts as a lead?
A real potential customer contacting you — a phone call or a quote request.
What does it cost?
Our service fee is $525 a month, and your first month's fee is free. You pay Google directly for your ad budget.
Who do you work with?
Only small, local home service businesses — HVAC, plumbing, roofing, remodeling, cleaning, pest control and other trades.
Is there a contract or minimum ad budget?
There's no contract — it's month to month. We do recommend giving it at least 3 months so we can properly optimize your campaign. The minimum Google ad budget is $1,000 a month, paid directly to Google.
What's included in your Google Ads management?
Google Search ads setup and management, a custom landing page for each job you want more of, call and form tracking from day one, and ongoing budget adjustments that move your spend toward the ads bringing in real customers.
How long does it take to see results?
Calls and quote requests can start coming in during your first month. We recommend giving it at least 3 months so we can properly optimize your campaign.
Your first month's service fee is on us.
We'll set up your Google ads, build your custom pages and run your first month without charging our $525 fee. You only pay Google for the ads. Watch the calls come in before you pay us anything.